Job Description

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Marketing Manager - REMOTE. In this high-impact role, you will lead the digital presence and spearhead aggressive lead acquisition strategies, particularly within the cannabis and emerging risk sectors. You will utilize cutting-edge AI tools to improve the buyer journey, ensuring a seamless transition from the first click to policy binding. Collaboration with Sales, Partnerships, and Technical teams will be crucial, as you implement data-driven recommendations aimed at enhancing both client acquisition and brand authority. Accountabilities Take full ownership of all paid media channels, including sponsored content, search, display, and social advertising. Negotiate and execute high-impact sponsorships to maximize brand reach and lead flow. Partner with Sales leadership to develop Account-Based Marketing (ABM) strategies and personalized content. Devise ROI-driven strategies for landing pages and funnels using A/B testing and heatmapping. Manage the marketing budget to ensure low customer acquisition costs while scaling volume. Implement AI-driven tools to automate content production and enhance lead scoring accuracy. Create and manage automated email sequences to nurture leads through the sales funnel. Utilize data modeling to identify trends in lead behavior and optimize campaign timing. Lead the organic growth roadmap focusing on technical site health and strategic link-building. Oversee the production of industry assets, including whitepapers and compliance reports. Manage a network of third-party affiliates to ensure a consistent referral traffic flow. Lead external teams such as PPC specialists and freelance writers to execute campaigns effectively. Monitor campaign performance via dashboards to provide reports and actionable insights. Requirements 5+ years in marketing, with at least 2 years in a managerial role. Experience in high-growth startups or regulated industries is a plus. Proven experience using AI tools to improve marketing efficiency. Strong track record of managing substantial ad spends and negotiating sponsorship deals. Expert-level proficiency with CRM and marketing automation platforms. Ability to source and manage freelancers or agencies to scale output. Bachelor's degree in marketing, communications, or related field. Proven track record of effective growth marketing campaigns. Excellent written and verbal communication skills. Proficiency in productivity and communication software. Familiarity with project management tools and Agile methodologies. Experience in startup environments or interest in the cannabis industry is a plus. Benefits Flexible remote work environment. Opportunities for career growth and professional development. Collaborative and fast-paced work culture. Access to cutting-edge marketing tools and resources. Work-life balance support and flexibility. Competitive compensation and performance incentives. Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time. #J-18808-Ljbffr

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