Job Description

Senior Email Marketing Specialist

Are you a strategic marketer who knows how to turn email into a high-impact growth channel? Do you enjoy building and optimizing campaigns that drive engagement, conversion, and long-term customer value? We're looking for a Senior Email Marketing Specialist to help scale and evolve our email marketing efforts as we continue to grow. In this role, you'll take ownership of key initiatives across strategy, segmentation, automation, and performancehelping us deliver more personalized, effective communication across the entire customer journey. This is a high-impact opportunity for someone who thrives on data, testing, and continuous optimization, and wants to play a meaningful role in shaping how email contributes to overall business growth.

Why Join Us?

We're a rapidly growing digital pharmacy where you will have the opportunity to contribute to our joint success on a daily basis. We value new ideas, creativity, and productivity. We like people who are passionate about their roles and people who like to grow and change as the company evolves.

At AmeriPharma, you'll have access to:

• Competitive pay and generous compensation structures
• Full benefits package including medical, dental, vision, and life that fits your lifestyle and goals
• Employee assistance program to assist with mental health, legal questions, financial counseling, and more
• 401k program
• Comprehensive PTO and sick leave options
• Opportunities for growth and advancement
• Casual Fridays

Role Details

Reports to: Digital Marketing Operations Manager Starting Salary Range: $85,000 - $100,000 Annually, DOE Hours: Monday-Friday, 8-hour shift between 9:00 AM-5:30 PM Location: Remote

Job Summary

The Senior Email Marketing Specialist will lead the strategy and execution of email marketing initiatives that drive engagement, conversion, and customer growth. This role is responsible for developing targeted, personalized campaigns across the customer lifecyclefrom lead nurturing to retentionusing data-driven segmentation and automation.

You'll manage the full email marketing process, including campaign planning, workflows, list growth and management, testing, reporting, and ongoing optimization. Working cross-functionally with the broader marketing team, you'll help identify key customer touchpoints and ensure email is effectively integrated into the overall customer journey.

Duties and Responsibilities:

• Develop and execute email marketing strategies for each customer persona, leveraging analytics to inform segmentation and personalization strategies
• Drive email list growth through creative opt-in strategies including partnering with key organizations
• Build and optimize email content segmentation and personalization strategies by leveraging analytics on user behavior and activity.
• Lead planning and oversee execution for email marketing calendar of email campaigns, including content-focused emails, automation, triggers, and more
• Oversee the content of campaigns, including proofreading copy, design, mobile optimization, personalization, and more
• Coordinate with design and copywriting teams to ensure that campaigns are visually appealing, mobile-friendly, and well-written
• Drive execution of new triggers, automation and personalization tactics.
• Develop an ongoing testing strategy for variables such as template, content, calls-to-action, timing and frequency.
• Produce weekly reports on email performance and provide insights for optimization. Use reports to analyze customer data to maximize campaign performance.
• Research and recommend appropriate email marketing tools and software.
• Keep up-to-date with latest best practices, strategies, and industry standards.
• Ensure email compliance (including CCPA) and spam regulations (CAN-SPAM).
• Develop and manage internal company communications, including email announcements and updates to ensure effective internal engagement.
• Collaborate with cross-functional teams to ensure operational emails align with overall marketing strategies and enhance the customer experience.
• Other duties as assigned.

Required Qualifications

• 5+ years of experience in email marketing, with a proven track record of growing engagement, conversion, and revenue growth
• Proven ability to develop and execute email marketing strategy, including segmentation, lifecycle marketing, and campaign planning
• Strong understanding of customer journeys and how to use emails to support acquisition, activation, retention, and re-engagement
• Understanding of email deliverability and sender reputation best practices
• Strong attention to detail and ability to manage multiple projects simultaneously
• Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams
• Experience with lead generation and lead nurturing strategy, including building and optimizing automated flows
• Strong analytical mindset, with experience using data to inform testing, optimization, and strategic decisions
• Experience with email marketing platforms and analytics/reporting tools

Preferred Qualifications

• Bachelor's degree in marketing, communications, or a related field
• Proficiency in ActiveCampaign strongly preferred
• Experience with CRM systems like HighLevel strongly preferred
• Strong design skills and experience with HTML and CSS responsive email templates
• Experience with A/B testing and optimizing email campaigns
• Knowledge of email compliance regulations (e.g., CAN-SPAM, CCPA)
• Experience with marketing automation tools (e.g., Marketo, HubSpot)
• Proven ability to drive results and grow engagement and revenue through email marketing strategies.

AmeriPharma's Mission Statement

Our goal is to achieve superior clinical and economic outcomes while maintaining the utmost compassion and care for our patients. It is our joint and individual responsibility daily to demonstrate to outpatients, prescribers, colleagues, and others that We Care!

Physical Requirements

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is continuously required to sit and talk or hear. The employee is occasionally required to stand; walk; use hands to finger, handle, or feel objects, tools, or controls; reach with hands and arms; and stoop, kneel, crouch or crawl. The employee must regularly lift and/or move up to 20 pounds and occasionally lift/or move up to 30 pounds. Specific vision abilities required by this job include close vision, peripheral vision, depth perception and the ability to adjust focus.

EEO Statement

The above statements are intended to describe the work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and skills required. The duties and responsibilities of this position are subject to change and other duties may be assigned or removed at any time. AmeriPharma values diversity in its workforce and is proud to be an AAP/EEO employer. All qualified applicants will receive consideration for employment without regard to race, sex, color, religion, sexual orientation, gender identity, national origin, age, protected veteran status, or based on disability or any other legally protected class.

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